People of innovation – creates innovational solutions

We Are Proud to Announce Another Professional Beacon Joining Our Executive Team

We are proud to announce that we have added another professional beacon to our executive team. Tommy Sørensen, former Intersport Director, has assumed the position of CFO as of September 1, 2022.

A Natural Step in Our Development

In recent years, Autosource Group has focused on development. We have transitioned from being a traditional car dealership to a rapidly growing and diversified SaaS and tech company, delivering innovative software solutions to the automotive industry. This rapid development naturally calls for even more talented professionals who can ensure that the group maintains the right course even as growth accelerates.

“Tommy Sørensen’s appointment as CFO is a strategic decision aimed at ensuring that we maintain the correct course. He will work closely with the rest of the executive team and the board to shed new light on a number of processes,” says VP Jonas Pasgaard Krogh.

Solid Experience from Multiple Top Positions

Tommy Sørensen brings a strong professional portfolio, having most recently served as Managing Director of the Danish division of the international Intersport brand. Tommy has a background in auditing and has worked for nine years at both Ernst & Young and KPMG.

Additionally, Tommy has a foundation in the automotive industry, having previously been part of P. Christensen, where he contributed to the growth and development of the business as CFO.

Autosource Group is therefore confident that Tommy is the right candidate for the position and that he possesses a wealth of skills and solid experience that will benefit the group on several different levels.

We Develop and Invest in Both Software Solutions and People

One of the key individuals enabling ASG to drive its growth journey is Jonas Pasgaard Krogh, who has been part of Autosource Group since January 2021. His foremost task was, and continues to be, to lead the entire group and act as the helmsman for strategic and commercial development across the board. Therefore, Jonas is deeply involved in all companies in close collaboration with Kent Bernsdorf, the CEO and Founder.

Kent started the journey back in 2009 in a dark painting room in Odense. This was the kickoff for Flexlease.nu, which provides professional car consulting, but today is also, in many ways, a catalyst for the fully automated software solutions that the entire automotive industry now benefits from. Kent saw a need to digitize the many manual and time-consuming workflows he experienced daily as a car consultant. Therefore, Autosource Group has, in recent years, built up strong expertise in the market for software solutions that digitize the automotive industry and optimize sales processes. However, this development and progress would never have been possible if the leadership had not invested in people and competencies.

“We have built up strong expertise in this area, and we continue to constantly work on further developing and positioning ourselves. We know from experience that software solutions create growth in the automotive industry, and we want to ensure that this growth potential continues to exist and grow to the benefit of our colleagues throughout the industry. But we can only do this if the right team is in place throughout the company,” says Jonas Krogh.

Internal Needs Create Time-Saving Solutions for the Entire Automotive Industry

We work every day to solve tomorrow’s complex and burdensome workflows with fully automated software solutions, professional consulting, and advantageous subscription solutions.

This is possible because the group has assembled a strong team of highly skilled employees across all levels, with more than 20 talented in-house software developers dedicated to developing current and new software solutions.

This creates a truly unique work environment where change, trust, and innovation go hand in hand.

Companies in the Autosource Group

• www.splitleasing-danmark.dk
• www.flexlease.nu
• www.ASGCARE.dk
• www.1001BILER.dk
• www.asg-digital.dk
• www.Learnto.dk

“The automotive industry can be cumbersome and somewhat outdated. Therefore, we see great opportunities in optimizing and digitizing all processes because we have internally dealt with these issues in several areas. Our approach to a time-consuming work process has always been, and will always be, that it must be solved. So we have managed to see great opportunities and potential in the challenges that have existed. This is how many of our software solutions have become a reality,” says Jonas Krogh, who was also involved in the acquisition of 1001 BILER, which has digitized the import process for private consumers.

Culture Creates the Future

Jonas Krogh is not only at the forefront of concept development, product development, and commercial decisions but also plays a central and important role when it comes to the group’s culture. The group also has clear goals to continue to uphold its values and develop its employees so that ASG is known not only for its software solutions but also for its strong culture.

“Autosource Group aims to be Funen’s preferred and best workplace. This is an ambition that we can only achieve if we make a collective active effort. Culture should not be just three keywords on a doormat,” says Jonas Krogh.

Therefore, ASG has a strong vision that all employees should experience close collaboration, driven by a well-founded culture where trust, honesty, and professionalism permeate the entire group, thereby setting the direction for both human and product development