Published on 22. August 2024
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Danish Autosource Group Becomes a Shareholder in German Startup “Cardentity”

Autosource Group (ASG), based in Odense, has just announced its entry as a shareholder in the German startup, Cardentity. “An investment that perfectly aligns with our vision of creating a more sustainable automotive industry through the use of data-driven insights and AI,” says Kent Bernsdorf, CEO and founder of ASG.

Cardentity specializes in handling used car history throughout the vehicle’s lifecycle, including data management of damage patterns. This ensures fewer unwanted surprises for end users and more accurate vehicle valuations, which is expected to revolutionize the used car market.

“We look forward to bringing this innovative solution to the Danish market and expect both dealers and end users to benefit from improved transparency and security,” adds Jens Sørensen, Chairman of the Board at ASG.

The collaboration between ASG and Cardentity was facilitated by Sven Krüger, ASG’s German board member and major shareholder in Cardentity.

Cardentity’s solutions will be rolled out in Denmark and Scandinavia with ASG as the primary player. Jonas Pasgaard Krogh, ASG’s VP, will lead the operational collaboration with a focus on further developing solution modules and international expansion. The collaboration is already underway and shows great promise for the future, with ASG expecting a positive reception in the Nordic markets.

Benefits for Danish Car Dealers

Danish car dealers will benefit from Cardentity’s technological platform, which provides an added layer of security and quality assurance when purchasing used cars. This new approach is expected to not only increase customer satisfaction but also create new business opportunities at a time when demands for transparency and reliability in the used car market are rising. The product is expected to be ready for sale in September.

“For the typical consumer, trust is the most important factor when buying a used car,” says Kent Bernsdorf.

About Autosource Group (ASG)

ASG is a leading player in the Danish automotive industry, working tirelessly to introduce innovative solutions for both dealers and end users. With a focus on quality and transparency, ASG aims to make car buying safer and more reliable.

For further information, Director/CEO Kent Bernsdorf can be contacted at kb@autosourcegroup.dk or at +45 25 35 92 50.